The most popular method of making money with your podcast is by selling sponsorships or ads. This can include both pre-roll and mid-roll advertising (ads that play before or during your episode) as well as host-read or pre-recorded advertisements. What is podcast monetization can be a great option for podcasts that have a specific target audience, such as business podcasts with an audience of CFOs, who might have a very valuable captive audience that would be interested in the products and services advertised on your show.

What Is Podcast Monetization and How Can You Make Money from Podcasts

Another popular method is to offer paid subscriptions to your podcast. Many platforms, including Apple and Spotify, allow you to create different tiers of paid subscription for your listeners, allowing you to offer exclusive content or other perks in exchange for regular monthly payments. This is a great way to build a dedicated audience that supports your work while also providing a better experience to your listeners.

Finally, you can also monetize your podcast by hosting live events, either virtual or in-person, and selling tickets and merchandise. This can be a great way to engage your audience, as well as a great opportunity to find new sponsors and advertisers. For example, the Joe Rogan Experience podcast has a huge following of fans who are willing to pay for his in-person shows, which sell out stadiums and merch tents across North America. You can also create a unique merchandise line for your podcast, like t-shirts, stickers, posters, tote bags, and journals, which can be a fun way to generate revenue while building your brand and creating a community around your show.