Jeep’s Wagoneer and Grand Wagoneer SUVs offer a distinctive, rugged style. These full-size vehicles can seat up to seven or eight passengers, and the available Quadra-Lift air suspension delivers impressive off-roading capabilities.

Affordable Jeep Wagoneer deals are also a bit expensive. Even the top-of-the-line 2023 Grand Wagoneer Obsidian Edition can easily hit the $117,000 mark. That’s why it’s so good to see that Jeep dealers are now offering a hidden incentive to help shoppers save money on their new Wagoneer or Grand Wagoneer.

According to a dealer bulletin that we’ve obtained, Jeep is now offering a $5,000 dealer cash coupon that can be applied towards the purchase or lease of a 2024 Wagoneer or Grand Wagoneer. Shoppers will have to act quickly, however, as the incentive is only valid through October 2. The dealer cash coupons can be stacked with standalone offers like the current 72-month financing deal at 5.9% APR. That’s still well below the roughly 9% average that you’ll find on new vehicles in general, though.

Off-road capabilities of the Jeep Wagoneer

So far we’ve seen dealers in North Carolina, Kentucky, and Tennessee offering this discount on the new Wagoneer. For example, M&L Chrysler Dodge Jeep Ram of Lexington is knocking a whopping $12,409 off the price of a 2024 Wagoneer S Launch Edition. That brings its price to a more palatable $62,590. And that’s after applying the dealer cash and national conquest bonus. It’s still a big discount, but it isn’t as good as the 8-9% off-invoice pricing that we used to see on Wagoneers courtesy of 0% APR deals.