A PBN is a group of private websites that you use to link to your main website in order to boost its search rankings. It’s a type of link building strategy that’s widely used by marketers, but it’s not without its risks. In fact, using a PBN can get you banned from Google altogether. Read on to learn why you should avoid this tactic.
Using PBN Links
Aside from the obvious ethical issues, using PBN links can also damage your brand reputation and hurt your search engine ranking. In addition, Google’s latest update specifically targets these tactics, labeling them as part of a “link scheme” that violates its guidelines. This could result in a penalty such as demotion or even a ban from Google’s search results. These penalties can have devastating repercussions for your business, as they’ll result in a loss of revenue and traffic.
Although there are legitimate ways to build quality backlinks, the benefits of using a PBN simply do not outweigh the risks. For this reason, using a PBN is considered a black hat SEO tactic and is strictly against Google’s guidelines. Instead, you should focus on aboveboard link-building methods like outreach, becoming a source, broken link building, and more. These strategies require more work upfront, but they offer long-term benefits that outweigh the short-term gains of a PBN.
If you decide to go down the PBN route, it’s important to choose quality domains and keep them updated with relevant content. You should also avoid linking to your money site from every post on the PBN sites, and you should vary the anchor text. Using the same keyword-rich anchor text across all your PBN sites is a surefire way to get caught by search engines. To prevent this, use a tool like Ahrefs to examine your backlink profile and identify dubious patterns or signs of PBN links.
If you’re looking to build quality backlinks that will help your site rank in the top spot, consider hiring a reputable link builder. A professional can provide you with high-quality links that will boost your search engine rankings without putting your website at risk of penalties. For example, SerpHaus has years of experience and a meticulously curated PBN network that can help you get the rankings you want. He has worked with industry experts such as Gregory Ortiz, Herc Magnus, and Jeff Coseo, and he is dedicated to providing each client with a customized link-building solution. In addition, he stays up-to-date on the latest trends in SEO to ensure that his clients’ campaigns are effective and safe from potential penalties.